In what will probably be the dawn of a new age, Pitchfork Media announced today they will be launching it’s own online television channel late Spring.

In recent years, independent film networks have dedicated themselves to the respectful and intelligent treatment of classic and underground cinema. But independent music has never had a permanent home. So today, we’re proud to announce the April 7 beta launch of Pitchfork.tv, the first-ever music video channel dedicated to documenting independent music as it happens. As a visual extension of the music coverage Pitchfork has provided for more than a decade, and a means of updating and advancing the music television format, the online channel will bring you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online.

[Pitchfork Media]

What does this mean for the now uninspiring, meaningless mess that is MTV? Well, probably not much at the moment. But, you can’t hold a dog on a leash for too long and this idea will probably bite through. Is this really that far a stretch though? The media “conglomerate”, if you will, already has it’s own music festival and each day convinces thousands (maybe millions) of hipsters to trash bands they once loved, so why not this? Stay tuned (literally) April 7th and may God have mercy on our souls.

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Categories: News
Tags: Pitchfork Media