Trent Reznor is a genius
Since the unexpected release of the new Nine Inch Nails album Ghosts I-IV last Sunday, Trent 
Reznor has reportedly done quite well in the financial department. Pretty good considering some of the music could be had for free…
If Reznor’s earlier experiments in digital distribution failed to recoup their costs, he’s clearly learned his lesson: grossing $750,000 in the space of three days isn’t a bad haul for any businessperson…
Reznor gains something valuable from every transaction, even if downloaders elect not to pay; he harvests the e-mail addresses of fans interested in his music. These addresses are obviously marketing gold, but Reznor makes sure to treat his fans with respect, even when asking for their information. “We hate spam as much as you do, if not more so,” he writes.
What’s more, the $300 “Ultra-Deluxe” Limited Edition of the album sold out in just 48 hours. He still has a long way to catch up to Radiohead…
We’re still in the process of digesting Ghosts, but expect an album review soon.
In the meantime, how about some mp3s?
“1 Ghosts 1″
“7 Ghosts 1″
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Agreed. Trent is cool. His area of investigation (industrial/darkwave/electronica) interests me…mind you he stands on the shoulders of giants…Caberet Voltaire, Suicide, Kraftwerk, John Foxx and his Ultravox! to name some. I think his business model works for him and him alone. New artists need the leg up financially or totally free studio time on overnight downtime like Trent.
Mar 27th, 2008 at 6:20 pm
[...] 27, 2008 · No Comments Hot of the success of Ghosts, Trent Reznor and Nine Inch Nails have announced dates for their upcoming summer tour. Lots going [...]