By Alex Young on August 13th, 2009 in

In an effort clearly designed to make Auto-Tune even better than it already is (though I’m not sure if that’s possible), Dr. Dre has teamed up with Interscope Chairman Jimmy Iovine and and computer maker Hewlett-Packard. The goal, according to CNET, is to “save digital music.”
The plan goes something like this: HP will soon release premium-priced laptops, headsets, and software featuring the “Beats by Dr. Dre” brand sometime this fall. This in turn will allow Dre and Iovine to “reconstruct the entire ‘digital music ecosystem’ from the sound file to the computer.”
“We have to fix the entire chain,” Iovine told CNET. “Our position is to go to all the sources and try to improve sound and educate people… We can’t put anything weak in the line. Whoever puts out things that sound bad shouldn’t be as cool as something that sounds great.”
If all goes as hoped, Iovine hopes these actions are the first steps to improving the current state of the music industry.
“The record business committed many, many mistakes in the last 10 years, and I’m right in there, Iovine said.” One of them was letting its product get degraded. It’s one thing to let it get stolen, it’s another to allow it to be degraded because then you really don’t have a chance… video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That’s something we can fix.”
No word on when this fix will be coming, but it will likely be sometime before Dre’s release of Detox… though that’s not saying much.
TAGGED AS: Dr. Dre
DAAAAMN! 2 ME SOUNDS LIKE DRE RE-CRUITING 2 SPONSORS AND COLABORATING WIT SO FAR 2 TECHNOLOGY COMPANIES, THAT THE MAKING OF “DETOX” MUST HAVE GONE OVER BUDGET! NOTHIN WRONG WITH HAVING OTHER PEOPLE HELP PAY THE BILLS, HUH? WHATS REALLY LAUGHABLE 2 ME IS, EVERYONE HAS BEEN WAITING 4 HIM 2 DROP DETOX SINCE 2001 AND DR DRE HAS BEEN WAITING ON ME, WHO IS RAPS M.V.P…..RAPS MOST VIRTUE-OUS PLAYER! EVERYONE NEEDS 2 SLOW DOWN AND REALIZE PERFECTION TAKES TIME SO THERE AINT NOTHIN WRONG WITH HAVING PATIENCE! CHUUUUCH
“then music will become disposable. That’s something we can fix”
Mainstream hip hop/rap is already disposable, you have new garbage artists each week an no one remembers them in 2 months. No one cares about talent anymore its all about making a quick buck, and its hard not to blame the artists themselve but the real blame goes to the companies and radio dj’s. They take the general audience for fucking idiots, and maybe you guys (the audience) are idiots, because how can anyone actually like Soulja Boy?
The day hip hop/rap gets back to the days of A Tribe Called Quest and Beastie boys is the day I stop dissin.
Um, what?