In response to the gallons of ear-blood that stain each and every venue My Bloody Valentine stomp out of, the hot UK ticket plans to take action and ease the clean up crew’s life some. Starting this fall, as they make their way home into European waters, the Kevin Shields-led act will provide concertgoers with one free novelty: ear plugs!

Recently the band teamed up with Earplugshop.com, which will supply each concert (and every concertgoer) with disposable “Moldex yellow” earplugs. Shaun Thornburgh, the man behind the site, seems thrilled:

“I am very pleased to have struck a deal with such an ear-splittingly loud band as My Bloody Valentine, and respect to them for taking ear damage so seriously. By handing out these disposable earplugs at their gigs, the band is highlighting how important it is to protect ears from damage which, once set in, is irreversible.”

Well, there you have it. Albeit a year late, it’s good to know the scraggly shoegazers are concerned for their audience — after all, how else do they expect fans to function after the 27-minute mindfuck that is “You Made Me Realise”?

Earplugs, please.