Per the aforementioned press release:
Starting in October and running through the holidays, the entire Virgin America fleet will feature Chris Cornell music on all flights. His latest LP, Scream, has been added to the airline’s music library and select songs will be a part of a collection of music that plays as passengers are boarding. Beginning in November, passengers will also have the opportunity to experience various Chris Cornell music videos and albums throughout their flight.
Point to Trent Reznor (see Scream is a “money grab” comment).