By Chris Coplan on February 23rd, 2010 in
According to Billboard.biz (via Prefix Magazine), the group had gotten to only 28% of its goal and had seen little more activity from December on. What’s more, a number of investors have since dropped out (about $4,000 worth), which has dropped the amount raised to $67,400. Of their 901 remaining investors, most had donated an average of $75; by contrast, the Polish power-pop group Mopi had raised about $200 per investor.
While the precise reason for the stall isn’t known for sure, Billboard points to a number of potential causes. As an already established act, Public Enemy’s fame and notoriety may be a hindrance, with even the most hardened fans questioning why the group needs any financial assistance. Marketing options within the SellaBand market may have been a problem, but one of the bigger causes may have been the amount raised and the gifts offered to investors. At $250,000, the total amount is much higher than targets set by others; of the 43 bands or acts who have reached their goal, 35 were under $50,000, with most being between $10,000-$20,000, and in terms of reimbursement, fans’ options were limited. A donation of $25 netted just the CD, with the more expensive options ($100 and $250) adding little more in the way of desirable returns (unless you’d like a shirt that basically went for $150). And for most fans, the $10,000 option is a little out of their pay grade.
We’ll have further updates if the album does ever get back on track.