“Tighten Up”, the first single off The Black Keys’ brilliant new album Brothers, is all about the desires of love. The song’s newly unveiled music video takes this notion one step further, illustrating at what costs (aka showing off) guys are willing to go endure in hopes of getting the girl.

There’s whole lot to like in this clip, particularly due to the band’s decision to utilize its kids. We get to witness Dan Auerbach and Patrick Carney’s respective sons compete for a young lady, which ultimately leads to a punch in the face and an all out playground riot. Soon enough, Auerbach and Carney are also competing, for the attention of the young lady’s mother, and again violence soon ensues — yes, we get to see Auerbach slug Carney with a drum! Yeah, this is pretty much the greatest music video ever.

The Black Keys will be touring in support of Brothers this summer. MILFs be warned.