Music and politics might not always mix, but one website knows how to make it work. When they saw Jay-Z praise the 2010 Bonnaroo crowd for changing the world with their votes (aka Obama), HeadCount.org saw a PSA. The spot aims to galvanize the under 30 voter crowd, who turned out in record numbers to put the first black president in the White House. Though clearly referencing a Democratic win, the ad does manage to remain bipartisan and keeps the message about the power of a vote. Peep the ad below, and in the immortal words of South Park’s P. Diddy, “Vote or die, motherf*cker. Vote or die.” No, but really, you should vote.