We attempted to introduce you to Kanye‘s G.O.O.D. Music crew in our Dummy’s Guide, but if you’re still having trouble putting a face to that rhyme, the Chicago MC gave his label a more formal introduction during tonight’s BET Awards. He dropped a cypher — aka a non-battling, hip hop free style — featuring G.O.O.D. members Pusha T, Big Sean, Cyhi the Prynce, and Common. It has that Rat Pack sort of feel — Kanye calls it his Rosewood movement — and rather obvious product placement. And, of course, some killer rhymes.

For those counting, this marks are third Ye post of the day. Find post #1 here and #2 here.