Today, courtesy of IFC, we receive Jem Cohen’s vision for “Oh My Heart”. One of the lighter, more introspective cuts off the album, the video focuses on the urban landscapes that flood Vienna. Given that the NY filmmaker traditionally shoots in this style, this all makes sense. Still, regardless of how sharp the shots may be, it just seems lacking. Some pieces, in fact, come off as stock footage. There’s one moment, and it involves an escalator, that’s legitimately fitting, however. But, overall, it’s a little bit of a letdown, especially given the director’s relationship with the band. (He directed videos for “Talk About the Passion,” “Country Feedback”, and “NightSwimming”.) Then again, you decide for yourselves.
So, four down… boy, we have awhile to go.
Collapse Into Now is currently available everywhere.