Opener “Doorway” sets up W as a disconcerting experience, with menacing string plucking and throbbing synthesizers foreshadowing certain doom. Like The Knife’s Karin Dreijer Andersson, the vocals of Rostron are distorted and pitch-shifted to the point where they often sound as if they are coming from a man and a demon-possessed one at that. Planningtorock’s Bag of Vocal Tricks ™ is a diverse one, and without prior background information, it would be entirely reasonable to assume that W featured a revolving group of singers rather than just one.
On a compelling reinvention of Arthur Russell’s “Janine”, Rostron comes across as a lovelorn man but sounds decidedly feminine when singing and howling on “I Am Your Man”. W is not all sinister soundscapes and perturbing voices. Rostron dials back the unsettling sounds on the surprisingly lively and danceable “Living It Out” and reveals her playful side on “Manifesto”. It might be tempting for some to initially dismiss Planningtorock as weird for the sake of being weird, but W exposes an artist who is experimenting with musical conventions, with bizarre and often captivating results.