Everyone has regrets and wishes they could turn back the clock. In Back to the Start, that’s exactly what happens to a farmer. His small family farm is quickly converted into an industrial animal factory. Soon enough, he realizes the error of his ways and returns to his earlier, more sustainable vision. Throw in Willie Nelson‘s stripped back performance of Coldplay’s “The Scientist” and you’ve got a message worth listening to.

The song is released on iTunes, with proceeds going to a non-profit organization Chipotle Cultivate Foundation, committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues. To get more info and download Nelson’s cover, go here.

Directed by: Johnny Kelly
Production Company: Nexus
Produced by: Liz Chan
Client: Chipotle Mexican Grill
Art Director: Ricardo Viramontes
Director of Photography: Matthew Day
Set Production Designer: Graham Staughton at We Are The Art Department
Set Animator: Matthew Cooper
Character Animator: Gary Cureton
Compositing: Alasdair Brotherston and John Taylor