POP ETC details new album
Brooklyn indie-pop act POP ETC (formerly The Morning Benders) are following up their socially responsible name change with a brand new studio album, due out June 12th via Rough Trade. Speaking to Pitchfork, frontman Chris Chu revealed that the self-titled LP was self-produced, with help from Danger Mouse and Andrew Dawson (Kanye West, Lil Wayne). Chu also noted that two songs included on the previously-released POP ETC mixtape, “Halfway to Heaven” and “Everything Is Gone”, will appear on the album. Stream them below.
The songs, which indicate a noticeable shift in the band’s sound, are the by-product of a musical reawakening for Chu, who turned back to the music of his youth for inspiration. “Over the last few years, I rediscovered music that I loved from when I was a kid: Boyz II Men, Madonna, Cyndi Lauper. There’s this whole slew of stuff that went over my head when I was a kid. At the time, I liked it because it made me happy and it sounded cool. Now, I think it’s really amazingly well-crafted music.”
As always, stay tuned for more on the album as it’s announced. Also be sure to read the rest of Chu’s interview with Pitchfork, where he elaborates on the new moniker and subsequent reactions from fans and industry folks alike.