From time to time, demos leak online (e.g. what happened to the Foo Fighters today), usually to the chagrin of the band itself. Eschewing all the drama associated with such happenings, Ben Folds Five purposefully leaked the first cut from their reunion record last weekend. While there’s no definitive way to ever stop demos from making their way to the Web, Folds and co. have given themselves a level of control in their career and used the occurrence as a way to bolster support.
Should more bands readily unveil their demos, giving them planned releases in order to drum up attention between albums? As an extension of that, should they release these rough drafts as free incentives instead, considering their inherent value and lack of overall polish. Are demos even enough to create groundswell for a new LP, giving people an idea of the album’s sound without ruining the final product?