What: In Simian Mobile Disco’s music video for “Your Love Ain’t Fair”, the folks at ISO Studios demonstrate the profound effect lightning has on a room. A $200 power bill is worth it for the sake of true art.

The pair’s latest album, Unpatterns, is in stores now via Wichita Recordings.

Director of photography: Laurence Stephens

Edited by: Hans Lo & Kate Moross (of ISO Studios)