Unlike most NBA owners, Jay-Z has the unique skill of filling an arena, even during his team’s off-day. Case in point: according to Rap Radar, the Nets’ co-owner will deliver the first three concert at the team’s new Barclays Center in Brooklyn from September 28-30. A general on-sale will take place on Friday, July 13th, and 7,000 tickets for each show will reportedly be priced under $30.00.

Below, you can watch a commerical for the new Barclays Center featuring Jay-Z.