The Gaslight Anthem look to visualize the eternal shelf life of music in their video for “Handwritten”. Directed by Kevin Slack, the clip chronicles a musician as he writes, performs, and records a song, as well as the impact the song has for years to come. Watch it below.
The band’s drummer, Benny Horowitz, came up with the concept for the video. As he explained in an interview with Absolute Punk, “The original concept stemmed from an idea I had about following the life of a record. How these inanimate objects hold such sway in people’s lives, and how something that meant so much to someone can mean so little to someone else. And vice versa. Records have always been a huge part of my life in many ways, and I often stare at them and wonder what their story is. This idea was a way for me to tell their story.”
Handwritten the album is out tomorrow (July 24th) via Mercury Records. You can stream it now.