Goldenvoice and Indio reportedly strike long-term deal
Earlier this summer, Goldenvoice president Paul Tollett and Indio city councilman Sam Torres butted heads when Torres proposed a five-ten percent ticket tax on any live events hosting more than 2,500 people. After Tollett threatened to move Coachella out of Indio by 2014, however, the proposal fell wayside. All remains positive, as The Desert Sun now reports that Goldenvoice will be signing a long-term deal to keep both Coachella and Stagecoach at the Empire Polo Club.
“We will be filing an application for a long-term permit in the next few weeks,” Tollett wrote in an e-mail to The Desert Sun. The highly lucrative deal is a landmark win for Goldenvoice after its many attempts to land a long-term permit for the area. For over a decade, they’ve only been granted one-year permits, with the exception of a two-year permit given for Coachella’s 2012 and 2013 installments.
So, past, present, and future Coachella attendants, sleep well.