In the music video for “Rich Dad, Poor Dad”, Big K.R.I.T. takes viewers on a walk down memory lane through the power of the flipbook. As K.R.I.T. recounts his father’s sagely ways, the book reveals memories crucial to the rapper’s childhood: the first time he fell off his bike, his shattered baseball dreams, and the condom that saved him. It’s a touching ode to those little words of wisdom that forever mold children into real men and women; watch it all unfold below.

K.R.I.T.’s debut album, Live from the Underground, is out now via Def Jam (order your copy here).