Here’s the new video for How to Dress Well’s “& It Was U”, directed by Luke Gilford, produced by Urban Outfitters, inspired by Todd Haynes’ 1995 drama Safe, and starring a religious cult leader who cruises around on a golden Segway.
If you’re unfamiliar with the movie Safe, it stars Julianne Moore as a housewife who develops multiple chemical sensitivity and seeks treatment at a New Age/religious retreat.
“The video, to my mind, is about the insatiable need to believe,” How to Dress Well’s Tom Krell explains. “It captures a group of people in a very personal and very eccentric spiritual ritual, and showcases all the different ways these different people experience something magical.”
Krell adds: “The story is basically just that Luke [Gilford, the director] and I were very much on the same page from the start about how this whole thing was going to look and feel. We talked about Safe. We talked about the very special character of the human soul in its unassailable tendency towards magic and inspiration. We talked about love and the supernatural within the everyday or mundane. Magic and beauty can exist anywhere, at any time. Also, the whole vibe was inspired by Safe by Todd Haynes.”