Tired of Spotify, Rdio, Rhapsody, Napster, Grooveshark, Muve, Slacker, Amazon, or iTunes? It’s okay, there’s another streaming music platform moving into the ‘hood, and they’re a fan of The Chronic. This summer, Dr. Dre’s Beats Electronics will buy up some real estate in the highly lucrative market of digital streaming music, according to a report by Billboard.
Jimmy Iovine, chairman of Interscope Geffen A&M and Beats’ co-founder, announced the move yesterday at the AllThingsD Dive Into Media conference. Dubbed simply Beats, the service will lean on “hand-curated lists to differentiate itself from the current pack of music services.”
The service is a logical step for Beats Electronics, who purchased MOG Music last year for 10 million dollars. As Iovine stressed, “It’s hard to hire 50 good engineers. We were able to retain 99% of them.” The talent didn’t stop there, either. The company also snagged Trent Reznor, who signed on to oversee the work — and there’s a lot.
Currently, hundreds of employees are creating these specific playlists, which will utilize algorithms to serve up the personalized needs of a client. Iovine calls this a marriage of “math with emotion,” and something that separates this from, say, any of the aforementioned services above.
There’s a catch, however. Beats will also collect user information for artists, which Iovine considers “fair play.” So, if you’re like me and your guilty pleasure is to stream Maroon 5’s “Payphone” while cooking or cleaning, then that’s something Adam Levine will know about, too.
Sound good? We’ll see this summer.