It’s hard to stand out in the abyss that is the music blogsophere, but Kurt Vile has a few tricks up his sleeve for the release of his new album, Wakin on a Pretty Daze. He first revealed his new album’s title and artwork via a mural in downtown Philadelphia, and now he’s debuted his latest single, “Never Run Away”, via an adorable commercial starring his three-year-old daughter, which aired locally in Philadelphia last night. Replay the commercial and cop a free download of the mid-tempo folk-rock track below.
Wakin on a Pretty Daze arrives April 9th via Matador. Stream the album’s nine-minute opener here.