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Majical Cloudz announces new album Impersonator, listen to “Childhood’s End”

on March 26, 2013, 3:10pm

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Fresh off an evocative and bemusing run at SXSW, digi-pop balladeer Devon Welsh (aka Majical Cloudz) has announced his Matador Records debut, Impersonator, due out May 27th.

According to a press release, the 10-track album’s “expressive power and swagger belie its extremely minimal music. These are intensely lyrical songs about death, patience, family, friendship, and desire, with Welsh’s rich vocals atop quiet looped waves of white noise, filtered synths and sparse thuds.”

In his own statement, Welsh described the LP as response to the past decade’s digital music explosion:

“In the last few years there’s been a massive explosion of amazing music made with computers, samplers and other electronic equipment. The possibilities became nearly endless and musicians indulged those possibilities. I love that kind of music but it also started to overwhelm me. I wasn’t cut out for the maximalist expressions of that style. So I took a break from music, and when I started again it was to make music that barely existed and felt like stillness more than movement. Where the songs could be more about humanness. I love all forms of electronic music, techno, house, rave, hip-hop, but I never want to feel like the music I’m making is just about stylistic play. The easiest way for me to do that is try to make something without obvious movement; where the music isn’t overstuffed sonically or referentially, it’s emptied out as much as possible. So the vision for Impersonator was to communicate a lot with as little as possible. It’s not meant to energize and turn you out to the world, it’s meant to do the opposite; it’s more like a cocoon.”

For the latest single, Welsh has cracked open the cocoon and let loose “Childhood’s End”. Similar to lead single “Turns Turns Turns” (which first appeared on last year’s eponymous EP), the track relies on little more than some methodical strings, the low rumble of percussion, and Welsh’s voice. But in the all-but-barren soundscape, Welsh’s baritone is rich with the ache of forlorn,  eschewing words in some sections to transcend into pure, unfettered emotion. Download it below.

Majical Cloudz – “Childhood’s End”

In support of the LP, Welsh will be on the road this summer, supporting Youth Lagoon on select U.S. dates. Check out the full schedule following the album’s tracklist.

Impersonator Tracklist:
01. Impersonator
02. This Is Magic
03. Childhood’s End
04. I Do Sing For You
05. Mister
06. Turns Turns Turns
07. Silver Rings
08. Illusion
09. Bugs Don’t Buzz
10. Notebook

Majical Cloudz 2013 Tour Dates:
04/16 – London, UK @ White Heat at Madame Jojos
04/17 – London, UK @ Electrowerkz
04/19 – Paris, FR @ Espace B
04/24 – Austin, TX @ The Mohawk *
04/25 – Dallas, TX @ The Loft *
04/26 – Houston, TX @ Fitzgeralds *
04/27 – New Orleans, LA @ One Eyed Jacks *
04/28 – Birmingham, AL @ Bottletree *
04/30 – Orlando, FL @ The Social
05/01 – Atlanta, GA @ Terminal West *
05/03 – Asheville, NC @ Grey Eagle Tavern *
05/04 – Carroboro, NC @ Cats Cradle *
05/07 – Northampton, MA @ Pearl Street Nightclub *
05/08 – Hamden, CT @ The Space *
05/10 – Philadelphia, PA @ Union Transfer *
05/13 – Toronto, ON @ The Great Hall *
05/14 – Columbus, OH @ A&R Music Bar *
05/15 – Chicago, IL @ Metro*
05/16 – Madison, WI @ Majestic Theater *
05/17 – Minneapolis, MN @ Fine Line Music Cafe *

* = w/ Youth Lagoon

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