CoS Exclusive FeaturesList 'Em Carefully

The 10 Catchiest Songs in Today’s TV Commercials

on March 20, 2013, 12:00am
view all

commercials - piece

While commercials can be the nuisance that puts an extra two minutes between you and the shocking results of The Biggest Loser weigh-in, they can also be surprisingly effective vehicles for embedding that one song in your head.

A few weeks back, the Oscar telecast saw a couple new additions to the recent crop of commercial-delivered earworms, including Nashville artist Keegan DeWitt’s “Say La La” on JC Penney’s “Dear America” spot. DeWitt worked with friend Matt Miadich, who directed JC Penney’s Oscar ads and went to bat for the song.

“Often, when you’re dealing with a giant ad agency and a big brand, it can be potentially tough to get music in there that is not just serving to the lowest common denominator,” DeWitt said.

When the ad aired, DeWitt said it was hard to process the idea of such a large viewing audience hearing him sing beyond the novelty of the experience. He said, “At the end of the day, you’ve still got to wake up in the morning, make a coffee, and write another song.”

That said, here are 10 songs from commercials we can’t get out of our heads. Please note that these rankings aren’t based on the quality of the song, but how well they work within each respective commercial.

view all

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s
March 16, 2014 at 12:00 pm

When did you realize you really wanted to pursue acting.

It’s bulky, heavy, difficult to manipulate, and can wreak havoc on the
foundation of your home. In Diablo 3, hero has for you to fight with dreadful monsters to reduce them.
Nevertheless, players are still looking for new ways
to earn infinite money in GTA Online, and every now and
then, someone surfaces with knowledge of a new
glitch. They have een experimenting up till now; they have all
of the know-how aand aspects essential to create the good Grand Theft
Car video game.

Katniss Everdeen
January 29, 2014 at 5:15 pm

:) :) :) :) :) :)

Katniss Everdeen
January 29, 2014 at 5:14 pm

Hmmm, good idea! :)

Bill D. Cat
April 9, 2013 at 6:37 pm

I guess that VS video is supposed to make it look like the girls are having some kind of spontaneous day of fun at the beach, but it comes off as about as spontaneous as sitting down with an accountant to do your tax return. The models look like they can’t wait to get back to their trailers so they can snort a few lines in the bathroom. But Beach Day is freakin’ awesome!

March 21, 2013 at 11:03 am

Watch A LOT of tv and have never seen any of these besides the Divine Fits one.

Also, what about the Honda Civic commercial that is on everywhere constantly.

Ben Bromberg
March 21, 2013 at 1:25 pm

Yes! This is the one I was expecting to see.


Get every new post delivered to your Inbox.

Join 2,814 other followers