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Kanye West premieres new single “New Slaves”, video projected around the world tonight

on May 17, 2013, 10:15pm

kanye feat

G.O.O.D. Friday, indeed: Kanye West premiered his new single and corresponding video across the world on Friday night. Projected onto 66 different buildings in North America, Europe, and Australia, “New Slaves” marks the first taste of his long-awaited sixth solo album, the follow-up to 2010’s My Beautiful Dark Twisted Fantasy.

Update: It appears Frank Ocean, and not Kanye West, is the one singing toward the end of the song. As Frank’s mother Katonya Breaux Riley wrote on Twitter, “What’d you think about the new Kanye video? Recognize voice at the end?…”

We were in attendance for the projection at Wrigley Field in Chicago, and it was a rather surreal sight. Originally scheduled to take place at 9:50pm local time, a white truck pulled into a parking lot opposite the stadium shortly before 10:30pm. A crew of three quickly emerged and opened the back door to reveal an elaborate setup of video equipment. After setting up two larger speakers outside the truck, the projection appeared on the wall of the stadium. Here’s our footage:

Photos of the truck :

kanye truck

kanye truck

photo 1024x768 Kanye West premieres new single New Slaves, video projected around the world tonight

Here’s the projection from Williamsburg, Brookyln:

Presumably, Kanye will perform “New Slaves” on the season finale of Saturday Night Live tomorrow night, where he scheduled to appear as the musical guest.

West reportedly recorded the as-yet-titled album in Paris alongside a number of guest contributors — everyone from Daft Punk and TNGHT to Chief Keef and Azealia Banks.


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May 23, 2013 at 11:45 pm

Having slaves is like the new cool thing among the Black Community:
May 18, 2013 at 2:36 pm

Long awaited? As in less than 3 years with two collaborative albums in that gap?

May 18, 2013 at 10:41 am

KTT I know y’all here. Stand up.

May 17, 2013 at 11:26 pm

album is trash if chief keef on it

May 17, 2013 at 11:13 pm

isn’t he the jerk who “disrespected” country singer Taylor Swift at the Grammy Awards,
prompting Beyonce’ to take Taylor under her wing?

yeezuschrist of latter day sai
May 17, 2013 at 11:24 pm


May 18, 2013 at 4:22 am

Goes hard though…. Mp3 on deck >>>>>>>>> Kanye West – New Slaves (Explicit)

Isrra Lozano
May 17, 2013 at 11:38 pm

Who still remember that?

larney binet
May 17, 2013 at 11:42 pm


Brandon Sutton
May 18, 2013 at 12:33 am

There are leaders and there’s followers… If Kanye West is a dick, you’re a swallower.


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