The idea behind the Get Schooled Attendance Challenge is simple: if you just show up to class, Kendrick Lamar may show up to your school. The kids at Mount Pleasant High School in Providence, RI had the best attendance record, so Lamar took a break from his tour to hang out with the kids for a day. He spoke to the kids about the importance of education:
Without education you dont have anything. My teachers were great positive influences in my life. My middle school English teacher was probably the reason I became a rapper. He used to encourage me to write poetry and would challenge me, which helped me improve my vocabulary and made me enjoy writing.
Watch some B-Roll footage of Lamar being just a super nice dude with the kids below (via Pitchfork).