It’s been a long time coming, but today we get our first look at André 3000 as Jimi Hendrix in the forthcoming biopic All Is By My Side. With the film set to premiere at South by Southwest next week, a teaser video has made its way online. In it, we see Hendrix speaking with Linda Keith (played by Imogen Poots), the woman who first brought him to London, leading to his realization of rock stardom.
Update: Watch a second clip in which Hendrix’s manager Michael Jeffrey (Burn Gorman) tries to convince him to move to London (via Rolling Stone).
Directed by Academy Award-winning screenwriter John Ridley (12 Years a Slave), the film documents Hendrix’s formative years in 1966-1967 when he went from being a backup guitarist in New York City to a guitar god following his move to London. The story culminates with his appearance at the Monterey Pop Festival in 1967.