Webcast: Kendrick Lamar and ScHoolboy Q at iTunes Festival SXSW

on March 12, 2014, 9:00pm

Apple’s iTunes Festival continues its event at South by Southwest tonight. Coldplay debuted new material at Tuesday night’s concert, and tonight sees ScHoolboy Q and Kendrick Lamar taking the stage. Q is scheduled to go on at approximately 9:10pm CT, with Kendrick following at 10:00pm CT.

Once again, Vevo and Apple are teaming up for a live stream of the show, but with a few conditions. If you aren’t in Austin, the only way to watch the Black Hippy brethren is through the Vevo iOS or Apple TV apps, or on Apple’s Safari browser. The apps are available through Vevo’s website, or Safari users can head to

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