With their new single “Kanye West”, Atmosphere had a boatload of potential source material to reference when it came time to shooting the accompanying video. Perhaps a “Niggas in Paris”style car ride/GIF fest? Or, maybe a “Bound 2” parody ala Seth Rogen and James Franco? Instead, the Minneapolis duo went for something else entirely, delivering an updated version of the ol’ Bonnie and Clyde, “two lovers against the
police world” story.
Directed by Pete Lee, the clip features an unlikely couple (an old Asian man and a young Africa-American woman) as they rob a slew of liquor stores (including one managed by Slug, who is on the business end of a pistol-whipping). It’s dark and it’s gritty, but the violence and disturbing imagery isn’t even half of it. There’s a distinct underlining theme of “oh, what wacky, wacky things love makes us do”, something we can all relate to. I’ve never held anyone up before, but I did once accidentally kill a squirrel for a potential love interest, so who am I to talk?
Watch it below (via Noisey):