Busta Rhymes stars in Swagger Wagon, quite possibly the worst commercial ever

on August 03, 2014, 11:59am

Because it’s 2014, Toyota is marketing its Sienna minivan as the “Swagger Wagon,” and has recorded a trap-music theme song and video to boot.

The video, which stars a white suburban family wearing red jumpsuits, has already drawn accusations of racism for its mocking of hip-hop culture and promotion of black stereotypes. “Listen up mother-fathers, this one is about the Swagger Wagon, I’ll wash your mouth out with soap if you call it a mini-van,” proclaims the family’s 12-year-old daughter. Dad’s verse is no less cringeworthy: “Yea, it’s called the Swagger Wagon, I know that it sounds like braggin’. When we pull up to karate. They be like, ‘who is that?’ It’s just us and the kids, swaggin’ hard until 8pm.”

To make matters worse, Busta Rhymes contributes a verse to the song in which he declares “The Neuberts” “the craziest family” on the cul-de-sac. Need I remind you this is the same guy who wrote “Gimme Some More”.

Watch below:


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August 9, 2014 at 12:24 am

I liked it. Sadly it’s the best new rap I’ve heard in a while. Fun, funny, witty. You know: all that shit that hip hop used to be?

August 4, 2014 at 5:55 pm

I think its cool and funny. Why so sensitive?

August 5, 2014 at 8:10 pm

the most egregious thing about this is that it’s not funny. I don’t even think it’s selling out. Selling out to brand names is in the blood of hip hop, I only ask that the commercial was funny but it wasn’t.

August 3, 2014 at 7:25 pm

Toyota has been doing this swagger wagon stuff since 2010. Why are people worried about it now?

August 3, 2014 at 5:05 pm

How does Busta have the worst verse on this too?

August 3, 2014 at 12:59 pm

Where can I buy one?

August 3, 2014 at 12:13 pm

This is a nightmare. Who is supposed to find this funny


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