An eerie clip that should probably be viewed with the lights on, it features two versions of frontwoman Shirley Manson — as a frightened child and present-day kooky witch — electroshock therapy, and unnerving science experiments. The whole thing was directed by Scott Stuckey, known as the creator of Pancake Mountain, a children’s TV show that welcomed some of rock music’s finest (The White Stripes, Eddie Vedder, Arcade Fire, Jenny Lewis, and, of course, Manson) to its stage.
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“We made the video for ‘Magnetized’ at Pancake Mountain Headquarters in Los Angeles with an incredibly gifted team under the madcap direction of my next door neighbour Scott Stuckey,” Manson told Dazed. “We wanted to create an ode to the magic of science and the mysteries of love.”
“‘Magnetized’ is one of my favorite songs on the album,” Stuckey chimed in. “Any time you get to send 300,000 volts of electricity through an eight-year-old Shirley Manson doppelgänger and the real Shirley, then YES, sign me up!”
Check it out up above.