For Cloud Nothings’ new album, Life Without Sound, Dylan Baldi geared his songwriting more towards appreciating what you have instead of questing for your place in the world. The video for the band’s latest single, “Internal World”, finds a strange as hell way of flipping that concept on its head.
Directed by Jonny Look, the clip actually finds its protagonists trying very hard to not be themselves. Interspersed with shots of the band performing, the video serves as a retro-style instructional tape helping the lizard people who live underground assimilate humanity. It’s simple things, really, like brushing your teeth, using skin lotion, and making sure to thoroughly cook your meat before eating it.
Like I said, strange as hell. Check it out above, and pick up Life Without Sound when it drops January 27th via Carpark Records. You can also catch Cloud Nothing on a beefy run of North American and European tour dates beginning at the end of the month; find their full schedule here.