They Might Be Giants

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Audio Archaeology: Fruitopia Ads

In 1994 the Coca-Cola company debut a bold, new bottled juice beverage line, Fruitopia. It wasn’t just a fruit drink — it was a concept, a gateway to a higher plain of flavor, the one path to real, ultimate thirst quenching. Coke banked on the early-nineties’ Summer of Love nostalgia trip to market their Snapple-competing drink to Generation X’s wannabe hippie crowd. The result was a striking, psychedelic television ad campaign that made Fruitopia out to be a, like, totally mind-opening beverage, man.

on August 02, 2009, 8:00am