<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Consequence of Sound &#187; Scratch: The Ultimate DJ</title>
	<atom:link href="http://consequenceofsound.net/tag/scratch-the-ultimate-dj/feed/" rel="self" type="application/rss+xml" />
	<link>http://consequenceofsound.net</link>
	<description>Think Fast, Listen Slowly</description>
	<lastBuildDate>Tue, 14 Feb 2012 22:35:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Can Numark&#8217;s Scratch kick DJ Hero to the curb?</title>
		<link>http://consequenceofsound.net/2009/06/can-numarks-scratch-kick-dj-hero-to-the-curb/</link>
		<comments>http://consequenceofsound.net/2009/06/can-numarks-scratch-kick-dj-hero-to-the-curb/#comments</comments>
		<thumbnail></thumbnail>
		<pubDate>Mon, 15 Jun 2009 20:30:00 +0000</pubDate>
		<dc:creator>Cap Blackard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[DJ Hero]]></category>
		<category><![CDATA[Scratch: The Ultimate DJ]]></category>

		<guid isPermaLink="false">http://consequenceofsound.net/?p=16039</guid>
		<description><![CDATA[While the buzz continues to build around Activision&#8217;s Guitar Hero spin-off, DJ Hero, another company already plans to capitalize on the market, too. Titled Scratch: The Ultimate DJ, the new game too focuses on a hands-on approach to DJ&#8217;ing, though with greater attention to realism, thanks to a partnership with turntable hardware gods, Numark. Much [...]]]></description>
			<content:encoded><![CDATA[<p>While the <a href="http://consequenceofsound.net/2009/06/10/holdin-out-for-a-dj-hero/">buzz continues to build</a> around Activision&#8217;s <em>Guitar Hero</em> spin-off, <em>DJ Hero</em>, another company already plans to capitalize on the market, too. Titled <a href="http://scratchvideogame.com"><em>Scratch: The Ultimate DJ</em></a>, the new game too focuses on a hands-on approach to DJ&#8217;ing, though with greater attention to realism, thanks to a partnership with turntable hardware gods, Numark. Much like <em>Rock Band</em>, <em>Scratch</em> gives Activision a run for its money, but for a good reason.</p>
<p>Despite <em>Guitar Hero</em>&#8216;s brand name popularity, the quality of the games have been under heightened scrutiny, ever since original developers Harmonix bailed and created, <em>Rock Band</em>. Since the split, some have slammed recent <em>Guitar Hero</em> efforts, labeling it as a glorified Simon, instead finding solace with <em>Rock Band</em>, which appropriates itself with the actual instruments. History repeats itself, only it&#8217;s not Harmonix to thank this time around, it&#8217;s <em>Scratch</em>.</p>
<p>Some may have already heard of <em>Scratch</em>; they recently <a href="http://consequenceofsound.net/2009/04/17/dj-hero-in-hot-water/">sued Activision</a> over shady dealings with one of their developers. Nevertheless, not even corporate espionage has seemed to hurt <em>Scratch</em>&#8216;s edge. The game looks to have a clear one up on the simpler <em>DJ Hero</em>. Numark has designed the <em>Scratch</em> peripheral, Scratchdeck, from the ground up, using all of their <em>actual</em> turntable know-how and parts. In fact, they&#8217;re calling it &#8220;the first and only <em>legitimate </em>DJ controller for gamers.&#8221; Unlike the three button and one fader option for <em>DJ Hero</em>, Scratch&#8217;s turntable is buttonless, accompanied by a side panel with a crossfader and <em>five</em> <a href="http://www.akaipro.com/en/index.php">Akai Pro MPC</a> drum pads, color-coded in the familiar red, blue, yellow, orange, and green.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-16059" title="scratchdeck" src="http://c438342.r42.cf2.rackcdn.com/wp-content/uploads/2009/06/scratchdeck.jpg" alt="" width="500" height="230" /></p>
<p>Having more buttons than <em>DJ Hero</em> not only promises more complicated gameplay but also more realistic techniques. Numark emphasizes that you need more than a crossfader and a turntable for the &#8220;true feel of hip hop&#8221; and integrates the MPC drum pads into the gameplay. <em>DJ Hero</em>&#8216;s focus seems to be exclusively on performing their preset mash-ups, hence the two crossfaders. For <em>Scratch</em>, the use of the turntable with the crossfader allows for the player to perform hundreds of real DJing techniques to the extent that Numark claims you&#8217;ll be able to graduate your skills to the real thing or vice versa. There&#8217;s a strong feel of legitimate improvisation within <em>Scratch</em>&#8216;s format, too. Players can work their own beats into a track, and as long as your beats are <em>on</em>, they&#8217;ll not only count, but you&#8217;ll earn extra points for improvisation. The same goes for scratching outside of freestyle sections.</p>
<p>What&#8217;s more, Numark isn&#8217;t the only big industry name associated with this project. <em>Scratch</em>&#8216;s production has been overseen by the Beastie Boys&#8217; Mix Master Mike and major hip hop producer Quincy &#8220;QD3&#8243; Jones III. It might just be Numark&#8217;s hype machine, but I&#8217;ve gotta say, if you&#8217;re thinking about picking up a DJ game, <em>Scratch</em> looks like the one that means business.</p>
<p>Check out Numark&#8217;s debut video for Scratchdeck and see for yourself:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="320" height="270" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://blip.tv/play/g4Q9gYmALY35ZA" /><embed type="application/x-shockwave-flash" width="320" height="270" src="http://blip.tv/play/g4Q9gYmALY35ZA"></embed></object></p>
]]></content:encoded>
		<content:mobile><![CDATA[While the buzz continues to build around Activision's <em>Guitar Hero</em> spin-off, <em>DJ Hero</em>, another company already plans to capitalize on the market, too. Titled <em>Scratch: The Ultimate DJ</em>, the new game too focuses on a hands-on approach to DJ'ing, though with greater attention to realism, thanks to a partnership with turntable hardware gods, Numark. Much like <em>Rock Band</em>, <em>Scratch</em> gives Activision a run for its money, but for a good reason.

Despite <em>Guitar Hero</em>'s brand name popularity, the quality of the games have been under heightened scrutiny, ever since original developers Harmonix bailed and created, <em>Rock Band</em>. Since the split, some have slammed recent <em>Guitar Hero</em> efforts, labeling it as a glorified Simon, instead finding solace with <em>Rock Band</em>, which appropriates itself with the actual instruments. History repeats itself, only it's not Harmonix to thank this time around, it's <em>Scratch</em>.

Some may have already heard of <em>Scratch</em>; they recently sued Activision over shady dealings with one of their developers. Nevertheless, not even corporate espionage has seemed to hurt <em>Scratch</em>'s edge. The game looks to have a clear one up on the simpler <em>DJ Hero</em>. Numark has designed the <em>Scratch</em> peripheral, Scratchdeck, from the ground up, using all of their <em>actual</em> turntable know-how and parts. In fact, they're calling it "the first and only <em>legitimate </em>DJ controller for gamers." Unlike the three button and one fader option for <em>DJ Hero</em>, Scratch's turntable is buttonless, accompanied by a side panel with a crossfader and <em>five</em> Akai Pro MPC drum pads, color-coded in the familiar red, blue, yellow, orange, and green.

Having more buttons than <em>DJ Hero</em> not only promises more complicated gameplay but also more realistic techniques. Numark emphasizes that you need more than a crossfader and a turntable for the "true feel of hip hop" and integrates the MPC drum pads into the gameplay. <em>DJ Hero</em>'s focus seems to be exclusively on performing their preset mash-ups, hence the two crossfaders. For <em>Scratch</em>, the use of the turntable with the crossfader allows for the player to perform hundreds of real DJing techniques to the extent that Numark claims you'll be able to graduate your skills to the real thing or vice versa. There's a strong feel of legitimate improvisation within <em>Scratch</em>'s format, too. Players can work their own beats into a track, and as long as your beats are <em>on</em>, they'll not only count, but you'll earn extra points for improvisation. The same goes for scratching outside of freestyle sections.

What's more, Numark isn't the only big industry name associated with this project. <em>Scratch</em>'s production has been overseen by the Beastie Boys' Mix Master Mike and major hip hop producer Quincy "QD3" Jones III. It might just be Numark's hype machine, but I've gotta say, if you're thinking about picking up a DJ game, <em>Scratch</em> looks like the one that means business.

Check out Numark's debut video for Scratchdeck and see for yourself:

]]></content:mobile>
			<content:images>
<image>
<src><![CDATA[http://c438342.r42.cf2.rackcdn.com//wp-content/uploads/2009/06/scratchdeck.jpg]]></src>
<width><![CDATA[500]]></width>
<height><![CDATA[230]]></height>
</image>
				</content:images>
		<wfw:commentRss>http://consequenceofsound.net/2009/06/can-numarks-scratch-kick-dj-hero-to-the-curb/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Many more artists decide to sell their souls to video games!</title>
		<link>http://consequenceofsound.net/2009/05/many-more-artists-decide-to-sell-their-souls-to-video-games/</link>
		<comments>http://consequenceofsound.net/2009/05/many-more-artists-decide-to-sell-their-souls-to-video-games/#comments</comments>
		<thumbnail></thumbnail>
		<pubDate>Sat, 30 May 2009 15:45:53 +0000</pubDate>
		<dc:creator>Alex Young</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[DJ Hero]]></category>
		<category><![CDATA[Guitar Hero]]></category>
		<category><![CDATA[Rock Band]]></category>
		<category><![CDATA[Scratch: The Ultimate DJ]]></category>

		<guid isPermaLink="false">http://consequenceofsound.net/?p=15541</guid>
		<description><![CDATA[Let's get retarded in here! Kings of Leon, Elliott Smith, Weezer, The Beatles, Sonic Youth, and even a little Dre!]]></description>
			<content:encoded><![CDATA[<p>As the world of virtual music playing gears up for another batch of high profile releases &#8211; <em>Guitar Hero 5</em> hits shelves on September 1st, <em>The Beatles: Rock Band</em> on September 9th, <em>DJ Hero</em> around October and <em>Scratch: The Ultimate DJ</em> sometime after that &#8211; we&#8217;re beginning to learn what musicians, bands and DJs have chosen to share their music, and souls for this particular go around.</p>
<p>Among those competing against the Beatles in the fight for fake rock stardom are Kings of Leon, Santana, Sonic Youth, A Perfect Circle, Weezer, Bon Jovi, Billy Idol, Elliott Smith &#8211; seriously?, The Bronx and Queen &amp; David Bowie are among the acts whose music will be heard on <em>Guitar Hero 5</em>. Rumor has it (via <a href="http://news.cnet.com/8301-17938_105-10250740-1.html">CNET</a>) that The Rolling Stones, Bob Dylan, Blink-182, Band of Horses, Blur, Johnny Cash, Kiss and Tom Petty will also be making an appearance.</p>
<p>The aspiring DJs out there will have just as an eclectic batch of names to chose from. The music of Black Eyed Peas, 50 Cent, Justice, Marvin Gaye, Beck, Beastie Boys and N.E.R.D has all found its way onto <em>DJ Hero,</em> while Outkast, Tech N9ne, Dr. Dre, 2Pac, Gorillaz, Deltron 3030, Snoop Dogg and Mixmaster Mike provide the soundtrack for the game&#8217;s apparent bitter rival, <em>Scratch: The Ultimate DJ</em>. Of course, whether either of the two games will actually teach you to DJ is still up for debate.</p>
<p>Info about all four games can be found at their respective websites: <a href="http://gh5.guitarhero.com/">gh5.guitarhero.com</a>, <a href="http://www.thebeatlesrockband.com/">thebeatlesrockband.com</a>, <a href="http://www.djhero.com/">djhero.com</a>, <a href="http://www.scratchvideogame.com/">scratchvideogame.com</a>. Unfortunately, as far as we can tell, none detail the location where money grows on trees.</p>
]]></content:encoded>
		<content:mobile><![CDATA[As the world of virtual music playing gears up for another batch of high profile releases - <em>Guitar Hero 5</em> hits shelves on September 1st, <em>The Beatles: Rock Band</em> on September 9th, <em>DJ Hero</em> around October and <em>Scratch: The Ultimate DJ</em> sometime after that - we're beginning to learn what musicians, bands and DJs have chosen to share their music, and souls for this particular go around.

Among those competing against the Beatles in the fight for fake rock stardom are Kings of Leon, Santana, Sonic Youth, A Perfect Circle, Weezer, Bon Jovi, Billy Idol, Elliott Smith - seriously?, The Bronx and Queen &amp; David Bowie are among the acts whose music will be heard on <em>Guitar Hero 5</em>. Rumor has it (via CNET) that The Rolling Stones, Bob Dylan, Blink-182, Band of Horses, Blur, Johnny Cash, Kiss and Tom Petty will also be making an appearance.

The aspiring DJs out there will have just as an eclectic batch of names to chose from. The music of Black Eyed Peas, 50 Cent, Justice, Marvin Gaye, Beck, Beastie Boys and N.E.R.D has all found its way onto <em>DJ Hero,</em> while Outkast, Tech N9ne, Dr. Dre, 2Pac, Gorillaz, Deltron 3030, Snoop Dogg and Mixmaster Mike provide the soundtrack for the game's apparent bitter rival, <em>Scratch: The Ultimate DJ</em>. Of course, whether either of the two games will actually teach you to DJ is still up for debate.

Info about all four games can be found at their respective websites: gh5.guitarhero.com, thebeatlesrockband.com, djhero.com, scratchvideogame.com. Unfortunately, as far as we can tell, none detail the location where money grows on trees.]]></content:mobile>
			<content:images>
				</content:images>
		<wfw:commentRss>http://consequenceofsound.net/2009/05/many-more-artists-decide-to-sell-their-souls-to-video-games/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>&#8220;DJ Hero&#8221; in hot water</title>
		<link>http://consequenceofsound.net/2009/04/dj-hero-in-hot-water/</link>
		<comments>http://consequenceofsound.net/2009/04/dj-hero-in-hot-water/#comments</comments>
		<thumbnail></thumbnail>
		<pubDate>Fri, 17 Apr 2009 15:50:07 +0000</pubDate>
		<dc:creator>Shayna Hodkin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[DJ Hero]]></category>
		<category><![CDATA[Scratch: The Ultimate DJ]]></category>

		<guid isPermaLink="false">http://consequenceofsound.net/?p=14161</guid>
		<description><![CDATA[Back in March, we mentioned how DJ Hero is supposed to be Activision&#8217;s response to Guitar Hero and Rock Band. Today, it might be more accurate to say DJ Hero was supposed to be Activision&#8217;s response to Guitar Hero and Rock Band. According to Paid Content, Activision and 7 Studios, the game&#8217;s developer, are being [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://consequenceofsound.net/2009/03/23/now-you-too-can-be-a-dj-hero/">Back in March</a>, we mentioned how <em>DJ Hero</em> <em>is</em> supposed to be Activision&#8217;s response to <em>Guitar Hero</em> and <em>Rock Band</em>. Today, it might be more accurate to say <em>DJ Hero</em> <em>was</em> supposed to be Activision&#8217;s response to <em>Guitar Hero</em> and <em>Rock Band</em>.</p>
<p>According to <a href="http://www.paidcontent.org/entry/419-scratch-dj-sues-activision-is-dj-hero-in-jeopardy/">Paid Content</a>, Activision and 7 Studios, the game&#8217;s developer, are being sued by gaming companies Genius Products and Numark Industries for “intentional interference with contract, breach of contract, conversion and misappropriation of trade secrets.”</p>
<p>What does this mean? Well, basically Genius and Numark claim that Activision approached Genius about acquiring the rights to a Genius game called <em>Scratch: The Ultimate DJ.</em> With a premise similar to <em>DJ Hero&#8217;s</em>, <em>Scratch</em> features tracks by the likes of Kanye West, The Beastie Boys, and Run-DMC and is developed by rap industry vet Quincy Jones II. When Genius declined Activision&#8217;s offer, Activision went to the game&#8217;s source: They purchased 7 Studios, which was under contract to develop <em>Scratch</em>. Genius and Numark claim 7 Studios violated terms of their contract, including non-disclosure and confidentiality agreements, by working with Activision on such a similar game. Activision is accused of withholding code and <em>Scratch&#8217;s</em> turntable controller to delay <em>Stratch</em>&#8216;s release and, consequently, buy <em>DJ Hero</em> some time.</p>
<p>To put Genius&#8217; claim of &#8220;substantial damage&#8221; into perspective: According to <em>Rolling Stone</em>&#8216;s <a href="http://www.rollingstone.com/rockdaily/index.php/2009/03/26/rock-band-franchise-exceeds-one-billion-dollars-in-sales-before-beatles-game-arrives/">Rock Daily</a>, <em>Rock Band</em> made over $1 billion dollars last year &#8211; with full albums like Guns N&#8217; Roses&#8217; <em>Chinese Democracy</em> and a Beatles version coming soon. As music-themed video games get more specialized, the competition is only getting fiercer, and Genius is just trying to get ahead.</p>
]]></content:encoded>
		<content:mobile><![CDATA[Back in March, we mentioned how <em>DJ Hero</em> <em>is</em> supposed to be Activision's response to <em>Guitar Hero</em> and <em>Rock Band</em>. Today, it might be more accurate to say <em>DJ Hero</em> <em>was</em> supposed to be Activision's response to <em>Guitar Hero</em> and <em>Rock Band</em>.

According to Paid Content, Activision and 7 Studios, the game's developer, are being sued by gaming companies Genius Products and Numark Industries for “intentional interference with contract, breach of contract, conversion and misappropriation of trade secrets.”

What does this mean? Well, basically Genius and Numark claim that Activision approached Genius about acquiring the rights to a Genius game called <em>Scratch: The Ultimate DJ.</em> With a premise similar to <em>DJ Hero's</em>, <em>Scratch</em> features tracks by the likes of Kanye West, The Beastie Boys, and Run-DMC and is developed by rap industry vet Quincy Jones II. When Genius declined Activision's offer, Activision went to the game's source: They purchased 7 Studios, which was under contract to develop <em>Scratch</em>. Genius and Numark claim 7 Studios violated terms of their contract, including non-disclosure and confidentiality agreements, by working with Activision on such a similar game. Activision is accused of withholding code and <em>Scratch's</em> turntable controller to delay <em>Stratch</em>'s release and, consequently, buy <em>DJ Hero</em> some time.

To put Genius' claim of "substantial damage" into perspective: According to <em>Rolling Stone</em>'s Rock Daily, <em>Rock Band</em> made over $1 billion dollars last year - with full albums like Guns N' Roses' <em>Chinese Democracy</em> and a Beatles version coming soon. As music-themed video games get more specialized, the competition is only getting fiercer, and Genius is just trying to get ahead.]]></content:mobile>
			<content:images>
				</content:images>
		<wfw:commentRss>http://consequenceofsound.net/2009/04/dj-hero-in-hot-water/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	    <script type="text/javascript">
    // <![CDATA[
        var disqus_shortname = 'consequenceofsound';
        var disqus_domain = 'disqus.com';
        (function () {
            var nodes = document.getElementsByTagName('span');
            for (var i = 0, url; i < nodes.length; i++) {
                if (nodes[i].className.indexOf('dsq-postid') != -1) {
                    nodes[i].parentNode.setAttribute('data-disqus-identifier', nodes[i].getAttribute('rel'));
                    url = nodes[i].parentNode.href.split('#', 1);
                    if (url.length == 1) { url = url[0]; }
                    else { url = url[1]; }
                    nodes[i].parentNode.href = url + '#disqus_thread';
                }
            }
            var s = document.createElement('script'); s.async = true;
            s.type = 'text/javascript';
            s.src = 'http://' + disqus_domain + '/forums/' + disqus_shortname + '/count.js';
            (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s);
        }());
    //]]>
    </script>
</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Database Caching 8/29 queries in 0.023 seconds using disk: basic
Object Caching 439/484 objects using disk: basic
Content Delivery Network via Rackspace Cloud Files: c438342.r42.cf2.rackcdn.com

Served from: consequenceofsound.net @ 2012-02-14 17:41:05 -->
