Cinema Sounds: Clueless

By Becca James on January 27th, 2010

“So, this flannel thing. Is that a nod to the crispy Seattle weather, or are you just trying to stay warm in front of the refrigerator?”

-Cher Horowitz

Audio Archaeology: Fruitopia Ads

By Cap Blackard on August 2nd, 2009

In 1994 the Coca-Cola company debut a bold, new bottled juice beverage line, Fruitopia. It wasn’t just a fruit drink — it was a concept, a gateway to a higher plain of flavor, the one path to real, ultimate thirst quenching. Coke banked on the early-nineties’ Summer of Love nostalgia trip to market their Snapple-competing drink to Generation X’s wannabe hippie crowd. The result was a striking, psychedelic television ad campaign that made Fruitopia out to be a, like, totally mind-opening beverage, man.