On Monday, February 17th, Jimmy Fallon will take over hosting duties for The Tonight Show. To kick off his first week, he’s invited U2, Arcade Fire, Lady Gaga, Justin Timberlake, and Tim McGraw to serve as musical guests, continuing a tradition of quality musical guests that began with his stint as host of Late Night. But how does Fallon manage to land such great acts?
We find out on today’s Rock it Out! Blog as Sami talks to Jonathan Cohen, the music booker for Fallon, about how the booking brocess. They discuss the steps necessary to land an artist on their show, how they’ve managed to dedicate a week’s worth of shows to artists like Bruce Springsteen and Pearl Jam, and what it takes to become a music booker for late night television.