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The Who almost played Coachella 2010

on January 29, 2010, 4:28pm

“We were going to play at Coachella, the New Orleans Jazz festival, we had all kinds of things planned, so I persuaded Roger [Daltrey] we should do the Super Bowl to kick those events off. And then decided that I couldn’t do that work later this year because I felt I had to continue to write.”

The Who‘s Pete Townshend explains (via Bllboard) why his band’s upcoming Super Bowl halftime performance went from being the kickoff to a massive global summer extravaganza to just a rather high-profile one-off. Well, there’s always next year.

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