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CoS + Rock It Out Blog! reveal 2010 SXSW day party lineup!

on February 26, 2010, 3:00pm

Update: Venue change! The party will now be located at Republic Live — details below, including updated poster!

We’re pretty jazzed about SXSW — as if you couldn’t tell — and this year we’re really making the best of it. Since we’re not throwing our own showcase, we decided to “go all out” and take advantage of every day we’re down in Austin, TX. As promised last week, we have three events planned, and while you’re all well aware of Thursday’s festivities, we thought we’d splurge about our “relaxing” Friday plans.

Teaming up with the ever popular Rock It Out! Blog, we’re proud to present the line up for our first annual joint day party, which all goes down Friday, March 19th at Republic Live. This year’s festivities will feature a lineup made of some of the hottest up-and-coming outfits in music, including — second drum roll, please — The Protomen, You Say Party! We Say Die!, Sweet Apple, Hurricane Bells, The Happy Hollows, Look Mexico, Surf City, Male Bonding, Light Pollution, and Chaperone!

And as usual, the entire event will be free!

That said, the capacity for the event will be limited to 500 or so lucky individuals, so it’s probably a good idea to get there early in order to guarantee admission for this very, very intimate affair. Doors will open at 12pm and the party will run until roughly 5:30pm.

If that weren’t enough, the event will also be sponsored by The Nerdy Show and Game Over Videogames, who will be handing out exclusive coupons and setting up a vintage gaming station, where attendees can play classic 8-bit NES games — especially each Mega Man installment, in keeping with The Protomen theme.

Additional details, including set times, accommodations (Liquor! Red Bull! Waffles!), will be announced in the weeks ahead. We may also provide a few opportunities to get on the guest list. So, stay tuned!

Scroll down for band bios and venue information! How sweet of us, huh?

About the Bands:

The Protomen: An event not to be missed, The Protomen are less a band and more an engaging rock opera. As they insist, “They are messengers, riding atop an Iron Stallion on their way to deliver the most vicious rock ‘n’ roll fable that the world has even known.” Quite the statement, right? Their message has caught on, however. After last year’s electrifying performances at both Bonnaroo Music & Arts Festival and New York’s CMJ, where they supported their latest effort Act II: The Father of Death, the Nashville natives plan to take on 2010 with a vengeance. Not only will they be appearing at SXSW, but The Protomen will support their own tour that will take them to the better parts of the midwest. Do not miss what Wired Magazine calls, “unequivocally unique” and “positively inspired.”

You Say Party! We Say Die!: British Columbia has a lot of things going for it these days: The Olympics, actress Cobie Smulder, and of course, indie sensation You Say Party! We Say Die! (aka YSP!WSD!). Having reinvented themselves with their spirited style of New-Wave, and a new depth of material, the band returned recently with their much-anticipated third release, XXXX, which Pitchfork Media calls, “unexpectedly tender.” With sounds that trace back to 80’s favorites The Psychedelic Furs, The Go Gos, and ‘Til Tuesday, YSP!WSD! are an easy favorite on the dance floor, and this year they’ll be putting Americans back there as they tour the States for the first time in several years.

Sweet Apple: Side projects are one thing, but when a band forms out of love, you just gotta respect that. Sweet Apple is the new unit comprised of J. Mascis (of Dinosaur Jr.), Tim Parnin and John Petkovic (both of Cobra Verde), and Dave Sweetapple (of Witch). This is not a supergroup, however, nor is it a little side project. It’s a labor of love that worked together as a close pocket of friends, all to create something emotionally-charged and downright honest. The result is their forthcoming debut, Love & Desperation, and while it’s not out ’til April 20th, the band plans to make one hell of a breakthrough at SXSW, which includes a performance at Waterloo Records on March 19th.

“Do You Remember”

Hurricane Bells: After touring the better part of last year around Longwave’s fourth effort, Secrets Are Sinister, Steve Schiltz set up shop to create a new project with little else than his MacBook and an Mbox. He wrote, played, recorded, and mixed every note himself, arranging what would become Tonight Is The Ghost, the debut album of his now new act, Hurricane Bells. It’s taken off tremendously. While a soundtrack inclusion (“Monsters”) to last year’s Twilight: New Moon soundtrack didn’t hurt, the band’s been stirring up a storm for itself, finishing up a tour in India and returning for a spring run of dates, where they’ll be supporting Blue October on a nation-wide tour.

The Happy Hollows: Los Angeles has a good reason to smile lately. In the past, they’ve delivered us some hip-as-hell rock ‘n’ roll (The Doors, Guns N’ Roses), and now they bring us The Happy Hollows. If the band’s current single “High Wire” sounds familiar, there’s a good reason. It’s the ultimately catchy song from the latest Samsung Mobile commercials. The best part? There’s more! The group’s debut, last year’s Spells, gushes of 14 flavorful indie-rock tunes that demand to be heard again and again. It only gets better live, too! That’s why we can’t argue with The Huffington Post, who calls The Happy Hollows, “A Band You’ve Got to See.”

Look Mexico: It’s been a strange and interesting journey for Tallahassee-turned-Austin’s own Look Mexico. After signing with Lujo Records, the band collected a small, but dedicated fan base across the nation that turned them from your favorite local band from another town to your favorite local band in your country. The band’s seen its share of line up changes, but that’s hardly hurt their music. From their debut, This Is Animal Music, to their critically acclaimed EP, Gasp Asp, the band’s swatted away enough drama that would sink the average mainstream act, and their music excels from this. New sounds and new faces make up a brilliant new unit that should make new label Suburban Home very, very proud. And with a highly anticipated sophomore follow up on the way, April’s To Bed To Battle, a recommendation from Alternative Press, and a second appearance at the Harvest of Hope Festival, it’s safe to say these Florida-turned-Texas folk have little to worry.

Surf City: New Zealand’s made some fine exports in the past few years. While we won’t throw any Tolkien references around, we are apt to say it’s a pretty magical place. Surf City is just one great example of its majestic powers. Birthed from a deep influence of The Jesus and Mary Chain, The Beach Boys, and The Zombies, this quartet is exactly what happens when distortion takes a vacation. It’s fast, it’s catchy, and it’s highly addictive. Their EP “broke waves” back in ’08 — Pitchfork Media found it “absolutely charming” — and since then they’ve been hitting the live scene hard, including a tight run through last year’s CMJ. They’re primed to continue this success down in Austin.

Male Bonding: It’s a pretty good day when Sub-Pop calls to pick you up. How do you think Male Bonding felt? The UK trio signed to the legendary Seattle label last year and since then they’ve been turning heads left and right. They’ve taken a traditional garage rock sound and just splintered it into several directions. Everything from grunge to surf-pop riddle their songs, and what’s more, they’re sloppy in all the right ways. It’s lo-fi at its finest and it should come as no surprise that the band’s been opening for the likes of Vivian Girls, Japandroids, Abe Vigoda, and The Soft Pack. Delectable? You’ll be asking for seconds before their set’s even finished.

“Pumpkin”

Light Pollution: While attending Northern Illinois University, Jim Cicero and drummer Matt Evertt shut themselves off from society in a rickety old warehouse. It was there that they tinkered around with enough reverb and distortion to create the hypnotic, psychedelic trance that is now Light Pollution. Since then, the band has expanded into a quartet, adding Nick Sherman and Jed Robertson, and although they’ve only hit the Chicago circuit, they’ve wretched enough eyes to land a label (Carpark Records) and great attention from The Windish Agency. Their first full length, Apparitions, is due out June 15th, and those lucky enough to be in Austin during SXSW would be wise to check out what will inevitably become the next indie sensation.

“Hand Crushes the Wheel”

Chaperone
: After disbanding Chicago garage-blues fiesta Blueblood, Thomas Des Enfants swept up the ashes and carved something anew. Tighter, friendlier, and more intimate, Chaperone introduces new faces and an assured sound that draws influences from several eras, though you’re likely to recall The Avett Brothers. Sing-along harmonies and bucket-toting percussion do-see-do over finger licking bass lines that result in irresistable folk-rock. It’s caught on, too. Their unique songs and impassioned live act have generated a growing buzz in the Midwest with each performance, and while Chaperone spent much of 2009 recording, writing, and fine-tuning their set, 2010 will see the release of their EP and the road ahead.

“Witches & Sailors”

About the Venue:

Republic Live is located in Austin, TX at 301 W 5th St. (5th & Lavaca St.). It’s less than a ten minute walk from the Austin Convention Center.

About The Presenters:

Consequence of Sound is a global music publication averaging 50,000 daily page impressions. Now in its third year, CoS sports over 50 contributors, recognition from countless premiere media outlets, and a readership that proves to be one of the most active and dedicated in all of the online music blogosphere. The SXSW day party will also coincide with the launch of a brand new, professionally designed CoS website.

Rock It Out! Blog is a fresh face in the online music community, delivering rock music news from the fan’s perspective. Site owner Sami Jarroush (of Fuse TV fame) has hosted several rock shows on television and radio and with Rock It Out! Blog he brings his talents into the dawning age of video blogging. In its short existence, however, the site has already become a new internet sensation, landing interviews with highly respected talent and partnering up with several online publications. Rock It Out! Blog‘s co-sponsorship with Consequence of Sound marks the first live event for the site and kicks off an exciting year full of things to come.

Game Over Videogames is Austin’s go-to spot for everything vintage video gaming. This store’s aim is to bring classic video games back into the city, and give gamers a top quality, one stop shop for classic video games, systems, accessories, plus the coolest collectibles, t-shirts, etc and more. Game Over Videogames is a true example of how an independent video game store can compete and win against enormous competition and huge obstacles in today’s fragile business climate. The franchise will be heavily involved throughout SXSW, with several in-store promotions and events, including a performance by Descendants of Erdrick on Thursday, March 18th.

The Nerdy Show is a weekly podcast dedicated to nerd culture, nerd news, and nerd music. It’s a celebration of the multifaceted d20 that is the modern nerd presented in a weekly melding of talk radio and music. From comics and video games to science and technology — if it’s geeky they’ve got it covered!

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