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Justin Bieber – My World 2.0

on April 01, 2010, 7:59am

After a bidding war over who was to sign Justin Bieber, back when he was just a no-name YouTube star up in Canada, Usher toppled the likes of Justin Timberlake and opened the doors for the young star. Usher fully intended for Bieber to become another iconic name for his generation, worthy of being added to the same, teen bubblegum Disney-pop roster that dominates the music industry today. With a career moving at the speed of sound, Bieber and the execs over at Def Jam definitely didn’t want the 16-year-old to fall by the wayside after his debut from November of last year. Now not even six-months later, Bieber’s second album release, My World 2.0, confirms that he is here to stay.

We’ve all seen young talent such as Bieber come on the scene and take over the industry by storm, but you can’t help but find him absolutely adorable. Bieber’s style and music is reminiscent of the R&B singer Mario, when he first came out with his single, “Just a Friend” back in 2002. Mario was this young playboy in the making; self-aware of his ability to swoon the girls at school, yet unabashedly sensitive and often confused by his own feelings and the feelings of his love interests. Bieber is just that, only his boyish round face and a voice that questions whether or not the young man has reached maturity is mixed with surprisingly developed musicianship, allowing him to stand strong in a league that includes Miley Cyrus, The Jonas Brothers, Taylor Swift, and other major pop performers akin.

Parents that are out there worried about what your tweens should be listening to, fear not of Bieber. His lyrics are completely derogatory-free, and sex isn’t a subject known to Bieber here. Working with a team of songwriters that have written songs for artists like JoJo, Christina Millian, and Mario, the content of his lyrics is adolescent-yet-sweet, while also melodramatic and insightful enough to the youth in love. However, complicated and Bieber are two words that shouldn’t go hand-in-hand when discussing his songs. He’s pretty predictable lyrically, most notably on ballads like “Overboard” and “That Should Be Me”. In Bieber’s defense, his rather trite lyrics are excusable. Clichés sound much better than over thought, lofty words when they are coming from a 16-year-old anyway.

Bieber’s voice has this undeniable soul quality to it and there is great control here. During the chorus of ‘That Should Be Me”, Bieber croons up and down the scale effortlessly and so naturally that it makes you believe in what he laments. When the singer isn’t showing you the darker and lonelier side of his music, he’s keeping you warm and charmed with songs like “U Smile”, which features polished, joyful piano work that chimes and carries catchy enough hooks to make for moments of pleasure.

Most of his dance songs call on syncopated synthesizers and voice enhancing techniques like auto tuning, but isn’t that what the kids want these days? Coincidentally, these fancy things actually help Bieber and Sean Kingston in the long run. This technology is a suiting medium for the two, which explains how they crafted the thumping and remix-bound club song, “Eenie Meenie” – a song about a girl who seems like the “love him and leave him” type. It’s bouncy, it’s boisterous, and it’s highly addictive to the body. Speaking of which, here’s a fun dare to leave you with: Listen to this song without moving your body once. Odds are you’ll find this a very difficult task. If that’s the case, Bieber may be more successful than his managers ever intended him to be.

How about that?

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