Every person reading this article will be able to relate to the following situation. Its a Friday night and your buddy comes and picks you up to drive over to some mutual acquaintances house to just chill. The second you sit down he hands you a chord to plug your iPod (or similar music playing device, its tough to remember there are others out there, Apples got us all brainwashed), and says, Put something on, dude. So you pull your iPod (or similar music playing device) out of your pocket and you scroll down your artists and youre faced with a legitimate question: Do I play something new that I just discovered thats gonna blow my buddys mind? Or do I put on something classic that my buddy and I have loved for a long time?
Well, theres some good news and theres some bad news. Well start with good news: there is still a formidable amount of music in the world that will impress your friends in this situation. The bad news? Murs & 9th Wonders Fornever is not that music. There isnt a single track on this album that is going to be a party starter, or even a conversation starter for that matter.
Thats not to say that this is album is a failure on the whole, however. Two tracks in particular stand out and are worth at least a quick listen. The first, Cigarettes and Liquor discusses how no matter what race or demographic you belong to, youre addicted to cigarettes and liquor all the same. He outlines what an obvious problem this is and how much money mankind wastes on the things that will eventually kill them, likening alcohol consumption and smoking habits to a slow form of suicide. And while he makes great points within his rap, he doesnt do it in a way thats extremely impressive. The rhymes are weak, and the beats are even weaker. The majority of this album sounds like the beats were produced on Garage Band.
The second track is an interesting outlook on the history of hip-hop entitled I Used To Love H.E.R.. Murs puts his love for the hip-hop game in the metaphor of a woman, always addressing hip-hop as she or her. He chronicles the shifts in hip-hop from the very beginning, starting in the old school era, ending up in the commercialization of the genre and the erratic use of the infamous auto-tuner. And while his take on this is nowhere near as moving or effective as Jay-Zs D.O.A., one things for sure; from the stadium sellout rappers to the lowly undergrounders, everyones noticing that there are some very apparent problems in the world of rap.
Murs has decided (for better or worse) to do his part in improving the quality of rap thats being released these days with his promise of releasing 10 albums this year, of which Fornever was the first. Unfortunately, this album is nothing to write home about, which only begs the question, where is he going to go from here? We may have expected a slump in material four or five albums into the project, but a slump on the very first installment? Thats not encouraging for the future of this project. I guess well just to have to wait and see where Murs decides to go in his attempts to save the rap game.