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And now for the Storm

on June 25, 2010, 5:35pm

After six months brewing, Storm the Charts, the grassroots campaign aiming to take over the UK Top 40 on July 4th, is finally upon us. Chosen by a combination of the public vote and luminaries of the independent music scene, 40 songs each by independent or unsigned acts are ready to fight for sales against the might of the record industry. The campaign took its cue from that which drove Rage Against the Machine to a UK Christmas No. 1, which itself has inspired many imitators. By focusing on new and independent music, Storm the Charts is trying to do something different… and arguably much bigger.

The Storm the Charts download week starts on Sunday June 27th. The group which includes more than 30,000 members on Facebook is asking all UK music fans to check out the list and download any they’d like to see in the chart – or as many as they can afford – in hope of taking as many slots as possible for independents in the chart rundown of July 4th. 50,000 downloads would probably be enough to secure No. 1 in the chart whilst upwards of 7,000 might get an act into the lower reaches of the Top 40. All sales from midnight on Saturday night to the same time the following Saturday count towards the new chart announced on July 4th.

Storm the Charts is keen for music fans the world over to get involved. It is difficult for to non-UK buyers to purchase tracks in a way that will count for the UK charts. STC organiser, Wes White commented, “We would love it if people overseas checked out and then bought some of our listed tracks in their own countries. Or they made a gesture of solidarity by buying independents in their own countries for that week”. Meanwhile supporters of independent music back in the UK will be blitzing their friends and families to help spread the word. Whatever happens, we have a strong feeling that you’ll be seeing some new names in the UK singles chart on July 4th.

Here are the 40 artistes who are going to storm the charts:

A Band Called QuinnAC & TerraAir CastlesArdentjohnThe Banana SessionsEmily Barker and the Red Clay HaloPenny BlackOlivia BroadfieldAlex DingleyFoxes!The Grave ArchitectsHeavy LoadImpInconsiderate ParkingKeston Cobblers’ ClubStephen LangstaffThe LovedaysDonna MaciociaMental HealthMiddlemanMissing AndyMiyagiMorton ValenceMy LuminariesPocket SatelliteThe Portland AuthorityRandom Connection QuestRevereRubikaRunaround KidsSeven SummersShragStevelessSteven FinnToobTom Williams and the BoatWoodpigeonGabby Young and Other AnimalsYves Klein BlueZoey Van Goey

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