Here’s the way things work: Labels sign bands, we fall in love with them, and then we pay a venue to go see them. But the 9:30 Club, the legendary Washington, DC, musical destination, decided they want to reinvent the model. They’re going to be a label, with an act already signed. Who do they think they are, Bob Dylan?
According to the TBDArts blog, Seth Hurwitz, chairman of I.M.P. and co-owner of the 9:30 Club, will run 9:30 Records. The first signee, Justin Jones, is actually something of a homegrown talent, a Virginia native who has been a bartender at the club for some eight years and managed by Hurwitz for four.
The decision apparently was an easy one to make, with Hurwitz commenting via press release, Its no secret the traditional record business is in total disarray. But Ive been an independent businessman my entire career and have been used to taking things into my own hands, so we decided, hell, well launch a record label so we can launch Justin Jones.”
One potential obstacle may be trying to book Jones in venues associated with Live Nation, who Hurwitz sued the state of Maryland over just a few months ago. As for playing in venues outside of 9:30, Jones remarked that they’d “cross that bridge when (they) get to it, but it’s not much of an issue now. Quite the opposite, actually.”
Jones’ The Little Fox EP, the label’s first release, will be available September 14th. As always, stay tuned for more news as it’s announced.