Music Videos
The latest visual candy from your favorite artists

Hugo – "99 Problems" [Director's Cut]

on January 20, 2011, 4:36pm

Colin Tilly’s director’s cut.  An extended version of the music video originally premiered on Consequence of Sound.

In an interview with Consequence of Sound, Hugo touched upon the concept of the song and video. “I thought it would be perverse to make a newgrass version of a gangsta rap song,” he said. “He raps [in ’99 Problems’, but there’s a melody implied in it.” According to Hugo, he approached Jigga (“He can be pretty intimidating”) about doing the cover with the words “I’m thinking of covering ’99 Problems’ with a banjo.” Jay-Z simply replied, “Yeah, go ahead,” and the cover was born.

The video involves Hugo, a bunch of beautiful fighting women, a pig mask, and an iguana. “It’s almost like a dream state,” Hugo told us. It’s about what he calls a “sense of moral jeopardy”, and more specifically, “renegotiating the deal with the devil.” As for the iguana? “I needed to make a sort of diva demand,” Hugo said. “[I told the crew,] ‘I’m gonna have a fucking iguana and nothing you say or do is going to change that.’”

More on Hugo and the video over in the article at Consequence of Sound.

Director: Colin Tilley

Director of Photography: Alejandro Lalinde