When it comes to South by Southwest, rumors are rampant. You can hardly go an hour without hearing about a secret performance by a huge artist. Once the word is out, its up to you to decide whether its worth traveling across town for something that may or may not be true. Luckily for the 1,000 people that showed up outside Third Man Rolling Record Store, the rumors were true: Jack White was in town! In addition to an incredibly intimate and quite rare appearance by one the man himself, which you can watch here, we also were treated to new Third Man Records signee, Seasick Steve.
Directed by: Sami Jarroush
Edited by: Colin Peterson
Opening Montage by: Ted Maider and Colin Peterson
SXSW Title Graphic by: Graham Sher