In our digital age, amidst the fall of TRL and the rise of YouTube, during the surges of iPods and Sirius broadcasts versus terrestrial radio, “You Know You’re Right” served dual landmark purposes: It represented the final new studio cut we’d ever hear from Nirvana, and it later became noted as one of the last bastions of epic, worldwide singles premieres on radio and television.
The music video, meant to give the illusion of a performance piece, was crafted using various VHS recording snippets accumulated by director Chris Hafner (Smash Mouth’s “Waste”, 2Pac’s “Changes”, Methods Of Mayhem’s “Get Naked”). Despite it being one of Hafner’s final music video projects come the turn of the new millennium, it’s probably his most notable work overall. One part tribute, one part artistic endeavor, all parts sincere…”You Know You’re Right” — and Cobain, himself — were given an appropriate send-off, despite all the controversy, and against all the legal odds.
Check out the full article at Consequence of Sound.
Directed by: Chris Hafner