The trend of recording a modern video on VHS continues, but seldom is it as relevant an artistic direction as with Shine 2009. The Finnish duo have resurrected the smooth sounds of the early 90s, and with the help of Paula Abdul they’ve opened a portal to a blissful dance jam beyond time. Director Santtu Mustonen recreates the look and feel of a low budget dace pop video from the genres heyday, complete with double-vision overlays, and really seals the deal with that “taped off TV” VHS grain. Turns out you don’t need a flux capacitor to time travel.
“So Free” is the first single off their debut, Realism, which hits US shores May 3rd.
Directed by: Santtu Mustonen
Director of Photography & Editor: Iiro Hokkanen