“Try Harder” by Times New Viking has an abrasive, almost avant-garde guitar that weaves throughout the track. So what better video to create than shooting projections at a house? Directors Juliane Piecha and Ian Cook feature live footage and collages against the walls and rooftops of a building at night. The whole thing has a slightly spooky feel to it, as the images barely break through the oppressive darkness.
Directed by: Juliane Piecha and Ian Cook
Produced by: Juliane Piecha and Ian Cook
Director of Photography: Ian Cook / Additional Camera: Jared Phillips
Edited by: Juliane Piecha and Ian Cook