Things get very, very sensual in in the newly-minted POP ETC music video for “Live It Up”. With Auto-Tuned vocals, gentle drumming, and the romantic groove of a blip-heavy synth, the track itself is a nerd-ified R&B banger perfect for bedding your dream geek god or goddess. Visually, frontman Chris Chu, decked out in ultra-tight-fitting tanktop, writhes about in existential ecstasy, facing dripping with sweat as he coyishly asks to spend his days rockin’ wit you, shawty. Watch the video below.
POP ETC’s self-titled LP hits stores on June 12th via Rough Trade.