In support of Valtari, Sigur Rós have commissioned a dozen filmmakers to create music videos for the album’s eight tracks. Each filmmaker was given the “same modest budget and asked to create whatever comes into their head when they listen to songs from Valtari. The idea is to bypass the usual artistic approval process and allow people utmost creative freedom.” Ragnar Kjartansson’s “Ãg anda” is the first of these videos to be unveiled and illustrates a step-by-step guide for how to save someone from choking. Watch and learn below.
The rest of the video series will be revealed in the coming months. Valtari is out Tuesday, May 29th via EMI/XL Recordings and you can stream it now.