The time is nigh for the arrival of Purity Ring‘s debut LP, Shrines, due out July 24th via 4AD. Previously released were the audio for Obedear and Belispeak, and now you can catch the visuals for “Fineshrine”. The music video was directed by Young Replicant, and features surreal slow-motion shots just dripping with romanticism. When the leading lady stands over her bandaged beau with a knife against the lyrics “cut open my sternum and pull/ my little ribs around you”, you think things are going to get crazy and they do but not in the way that you think. Check it out below.
For those heading down to Forecastle Music Festival in Louisville, KY this weekend, be sure to catch Purity Ring at our Forecastle Festival kickoff party tomorrow.